Rum Pum Pum Pum
July 24, 2013
You know a song’s bad when even fans wont admit it’s good.
The very funny thing about this comeback is that the song isn’t actually that awful. Maybe it’s that no one expects anything from F(x) anymore (least of all us), but those lowered expectations have us almost certain that we wouldn’t call this F(x)’s worst.
SM has made it plenty clear that they don’t care about F(x). Why is it that F(x) gets RPPP (no way are we gonna spell that mess out again), and SNSD gets I Got A Boy. No matter if you think I Got A Boy is a bad song or not, you can’t deny the “in your face” star quality IGAB has that none of F(x)’s songs have ever have. And that’s because SM doesn’t care about poor old F(x). Always stuck with the unmemorable songs that you find on other group’s albums as the unforgettable third or fourth track. And it really sucks because it’s not even like the girls are talentless; Luna has a great voice and if F(x) can do this , SM should let them do that. (But seriously, how great was that teaser)
The red plaid outfits were actually quite cute, and compared to Fx)’s usual fashion disasters, were very surprising. The music video itself was blasé, as all F(x) videos are. A boring set, SM’s standard box, F(x)’s usual whiplash camera angles.
Seriously though. SM: Why tease us with that artsy, wonderful teaser only to give us RPPP. We should have known better than to get our hopes up.