Music Video Review – Week 14


For the 14th week of 2012 we will be reviewing Exo’s “Mama” and 4minute’s “Volume Up”.

Exo – Mama

April 7, 2012

K

M

Before we address the song or the video, we would like to praise SM for truly stepping their shit up. We have been complaining for the past year that SM is stagnant and boring, but the debut of EXO is really something to be marveled.

The Song:

Before the song itself even starts the magnificent opening story in English was brilliant (and by this we mean a brilliant idea, for the actual speaking made little grammatical sense, sadly). There is no group concept that really is as unique as EXO at this point in time. Cheesy yes, what with the narrated cartoon introduction, but the inner sci-fi geeks in us marveled. “Mama” is genius. It has a definite new feel, but uses past concepts of different SM groups, such as that of early Super Junior. The only difference is that we didn’t particularly like that side of Super Junior, while EXO kind of pulls it off. The screamo blended well with the techno, chanting, and rock. Counter to the norm of SM, which is mostly cheery catchy songs about non-sense, “MAMA” is very deep. The lyrics are astonishingly majestic, and even the Chinese version maintains the integrity of the lyrics. We personally like the Chinese version more because it is a touch softer sounding than the Korean version. K’s version sounds a little too aggressive for Pop. The members of M seem to have a little bit more control on their singing as well.

We really hope that “MAMA” becomes a song that will bring a new era of K-Pop. If the videos that have come out circa-2011-12 are any indication of the near future, we will be saying goodbye to the days of bright cheery cute videos of SM’s past and be thrust into a more serious and intense world.

The Video:

This was an amazing 6 minutes of life. No group nor agency has anything on the two versions of “MAMA”. While the Chinese and Korean version vary little, they both create the most spectacular story ever.

“MAMA” is what every “Avatar: The Last Airbender” fan was expecting from the Hollywood version of the show. The amazing special effects rival that of multi-million dollar productions. This video is everything that every Asian child has grown up watching in vintage Anime- a crazy mix of every little boy’s imagination and pretend super powers. Between the Super Saiyans and mixture of element bending, this video is mind blowing.

“MAMA” was well worth waiting for. Every aspect of its production was captivatingly brilliant. Because “History” and “What Is Love” were particularly vapid, “MAMA” was thrust into a level that it could have never been without the lowered expectations created by EXO’s pre-debut songs.

Though the most uneventful portions of this video are the dancing clips, EXO must be praised for having nothing less than SM perfection in timing and synchronization. While the dance itself is very tasteful, it persists and is visually pleasing and fresh.

4minute – Volume Up

April 8, 2012

The Song:

“Volume Up” is actually a great song. Without lyrics, the sound is great; the saxophone and keyboard create a really sad blues feel, while the electronica pumps up the song. The singing gives off a melancholy mysterious vibe, and the rapping adds power and volume. This was a great choice of song that really allowed 4minute to show off their vocal capabilities. We’re used to 4minute coming out with a much more “auto-tuned” sound, so it’s great to see a song in which natural abilities and dimensional tuning are balanced. The chorus is captivating, and while “Volume Up” is not necessarily as catchy as, say “Huh”, it’s a beautiful song that was extremely well made.

The Video:

T-ara had zombies in “Roly Poly”, and that did not go well. So when it was announced that “Volume Up” had a vampire concept, we did not know what to expect. We were honestly thinking it was going to be as cheesy and bad as “Roly Poly”, but 4minute surprised us.

The beginning of the video features Hyuna, walking through a large hallway whilst eery speaking (that, by the way, bears striking resemblance to Harry Potter’s parseltongue) is echoed across the room. Hyuna, to much lack of suspense, turns around, revealing red eyes (in which case we are to assume red eyes obviously means she’s a vampire). And so this concludes the intro, and onwards to the video.

As for the rest of the video, we want to say it was weird, but a good kind of weird. This concept was actually perfect for the song, and fit it fantastically. The members play provocative sexy vampires that enjoy being touched by other females (we don’t get it either). Each member is seen in their own “vampy” scenarios, which don’t really make any sense whatsoever, but the sets and props were great. We see why the music video was “expensive”, though to be honest we don’t think any money went towards 4minute’s wardrobe, seeing as for practically the entire time, the members were grinding dancing around in sheer pieces of polyester and cheap pleather.

♥ P&B

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25 responses to “Music Video Review – Week 14

  1. Pingback: Wp Pop Notify Review | Secret Internet Marketing Blog

  2. And by the early days of Super Junior, I hope you mean Twins. They pulled off Don’t Don!!! pretty well.

  3. I wish more than anything that they make a second Super Junior when they… well they cant last forever right? Even though it’ll never be the same.

  4. EXO should stay like this… even though I’m kinda dissapointed it still sounds like some band that doesn’t have originality. Oh well, hopefully they will develop their own sense of style that has nothing to do with their brother bands. Sounds like Don’t Don era though of SUJU. And Superman slightly. The really creepy part like
    Careless carless (MAMA)
    Shoot anonymous, anonymous. (MAMA)
    Hearless, mindless. (MAMA)
    No one, who care about me? (MAMA)

    I like it. It fits them well. Maybe they’ll develop their own style SOON. Still… I still feel like they’re trying to replace. AND IT’S WORKING DAMMIT. :”””( Don’t tell me they’re gonna replace SUJU. (Though that’ll never happen)

    Then theres the Yesung replacer. WHICH WILL NEVER HAPPEN. Dammit just because he has to go join the army doesn’t mean some new guy jumps in.

    OPINION GUYS. :)

  5. Hello, I’ve been reading your blog, and have to to a liking of it<3
    I have an idea for a post: Best Female Rappers
    I think it would be cool, because their are a lot of great Kpop rappers, but also a lot of fail rappers that just talk slow with auto tune.

    I would recommend putting these in the list (a list of IDOL rappers, not soloists like TAsha and TigerK)
    Miyro(BEG)
    CL(2NE1)
    Yubin(WG)
    Zinger(SECRET)
    EunJung(Tara)
    Boa(SPICA)

    These are musts!
    LOL
    Just an Idea:)

  6. i HATE EXO. They are overrated and lame! SM is trying to replace Sujuand are failing!

    But….I love the song MAMA!Lol.

    • It is not that EXO is lame, but they are more enigmas. We really don’t know what to make of them. They are too new to make an opinion of. While they are a large by group, they don’t have the same concept or vibe as Super Junior. EXO is as much one group as 2am and 2pm.
      Besides Super Junior can not last forever, especially with them entering the military, Sm as a business above all else has to assure their future success.

  7. I really do hope EXO song does bring a new era of Kpop. It does have an intense and darkness feel to it…such as Super Junior’s Don’t Don-but I might be biased since that was my favorite Super Junior era. Hopefully SM will make a comeback with better music instead of disappointing SM stans with disappointing, nonsense music(the boys, mr. Simple, keep your head down, anybody?) Sm better step up their game. JFC, thinking that just because our favorite group made a song/album/video, they think we are going to listen/watch the song/album/video, be satisfied with it and think it’s good? HELLLLLLLLLLL NO! SM and other companies need to get their head out of their asses and come up with something good!

      • How does it make us a “noob”, is we don’t have the time nor do we care to take part in the non-sense that the stupid and ignorant fans of this type of music talk about. It is neither funny nor a joke to call any person a fat whore. It is truly cruel and completely demeaning towards all woman.

      • “Suzy is a fat whore.” is an inside joke over at the Antikpopfangirl blog. It’s a blog that makes fun of delusionals like you. The Big Bang article? Top looks like Spock, his rap is crap and it sounds like something is stuck in his throat. And Dara Is not a 10 in personality and looks. She is bland looking and her personality is awkward and quite uninteresting tbqh. But everything else on this blog I agree with.

      • If their is any person who is delusional here it is you. Hate filled blog’s are just the biggest waste of time, and only created by the truly pathetic and worthless human beings in the world. We created this blog to put the crazy and delusional people in their place so they can see what is true and no longer be blinded by their irrational obsessions and just shear idiocy. If you can’t handle the truth than don’t read our blog. And once again it is absolutely cruel to call anyone a fat whore and in no way it is comical to gain joy or pleasure by insulting another person. We Fo admit to being critical, but we are never that crass or tackles.

      • YES I AM DELUSHINAL.
        Minhoe iz teh gr8test raper of all tiem! He beetz out Ghei Fish, Eminem, Epic Highschool! He is a godess! And Dara! She is lyke ZoMg Beyonce of Korea or some shitts. Her voyce iz sOooooooooooo001 gorgeous! THE BEST. N SNSD Is da mozt popyouler groop in teh worlds! Hyo isz danceeng kween. Dun get meh started on DinoJong! Him sure am Gooder than Errrrrrrrrrrhurrrrdurrderprrrbudi else! HDU you bash him! Yu jelly belly! Yesung suckz me Asssss! Gross! Yesung who Dat hoe? He suck @ singing!!1211! So Doz Lee Hongki!! He sukz my ballz!!1!! And Yunjae is 1000000000$3!:000% real, k? They are have affair and DBSK will bee one1! And they together Sleep and had a child name Karam or wth is his face becuz he Yunjae bastard child! And Sungmin Iz Too innocent and luvz every single one of his members! Hee Bffs with Kyu and Eunhae is real. Horsica is a horse face and her vagina is miles wide becuz she whore! Stooppid Jess is Miles wide from Lsm riding tha horse! She was no wit Boojae or Fishyhae or munkee

      • We physically cannot even comprehend what you are attempting to say. Because even if you are talking like this on purpose it is completely rediculous that you or in fact any person would make a comment like this, frankly you and your bullshit is annoying, and if you don’t care for our blog by all means just stop reading it, and as we are doing to you from now on, ignore it.

      • YES I AM DELUSHINAL.
        Minhoe iz teh gr8test raper of all tiem! He beetz out Ghei Fish, Eminem, Epic Highschool! He is a godess! And Dara! She is lyke ZoMg Beyonce of Korea or some shitts. Her voyce iz sOooooooooooo001 gorgeous! THE BEST. N SNSD Is da mozt popyouler groop in teh worlds! Hyo isz danceeng kween. Dun get meh started on DinoJong! Him sure am Gooder than Errrrrrrrrrrhurrrrdurrderprrrbudi else! HDU you bash him! Yu jelly belly! Yesung suckz me Asssss! Gross! Yesung who Dat hoe? He suck @ singing!!1211! So Doz Lee Hongki!! He sukz my ballz!!1!! And Yunjae is 1000000000$3!:000% real, k? They are have affair and DBSK will bee one1! And they together Sleep and had a child name Karam or wth is his face becuz he Yunjae bastard child! And Sungmin Iz Too innocent and luvz every single one of his members! Hee Bffs with Kyu and Eunhae is real. Horsica is a horse face and her vagina is miles wide becuz she whore! Stooppid Jess is Miles wide from Lsm riding tha horse! She was no wit Boojae or Fishyhae or munkeapetaecyeon! Boojae is Yunnie and Changmin is mine! My Hyunng and Noonars are puurfect n virginal and have no guuurrlfrans.
        Now that’s delusional. Yeah, I’m gay! Ooh come at me!!
        And another blog that is finally putting these insane fans in their place!
        Thankgod I am not one of those!
        Minho suck at rapping, Dara is talentless and notorious for being untalented in the Philip. No OTPs are real. Jonghyun can’t sing Yesung and Hongki are phenomenal! DBSK are has beens and will never be together, Changmin will never be mine.
        TL;DR: People like me hate stupid fangirls who call other girls whores and sluts(double standards! Fuuu) and Fanboys who…are insane sones and think Hyosung is hot.
        And I wasn’t calling you delusional but the person calling Suzy a fat whore. And I just disagreed with your opinions on dara and top.

      • Oh sorry, I accidentally submitted this twice >.< I wasn't finished with my delusional essay. If you scroll down lower you'll see the one I meant to submit. Or maybe you didn't read the whole thing. I don't blame you for not wanting to waste your time reading the whole thing. And i dont waste my time on hate blogs bashing on other groups, it takes me like 30 seconds WTH I'm not wasting my time. Just brush it off as a joke. And I actually like you blog. No bullshi-shark, just straightforward.

      • Oh sorry, I accidentally submitted this twice >.< I wasn't finished with my delusional essay. If you scroll down lower you'll see the one I meant to submit. Or maybe you didn't read the whole thing. I don't blame you for not wanting to waste your time reading the whole thing. And i dont waste my time on hate blogs bashing on other groups, it takes me like 30 seconds WTH I'm not wasting my time. Just brush it off as a joke. And I actually like you blog. No bullshi-shark, just straightforward.

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